This is the best looking newsreader I've seen. It's beautiful, easy to set up, and easy to use.The current version has some bugs, but several update releases on the way to 2.0 should address most of them.
You can set up your own sections. Place feeds in any of the three areas on the page. It's really cool.
The drawbacks are, if you have, say more than five feed for a given section (like Technology) then you'll quickly find that this program has its functional limits. It can take the feeds, but You'll have to do some scrolling.
But if you're a light feed reader, this maybe just what you're looking for. It's much more quintessentially Mac-ish than other news-readers. Aesthetically pleasing, easy to use, and makes people go "Hey, what's that?"
For heavy feed readers, though. Stick to Google Reader or some such.
__